Florette Lane Stitch Cinema is more than an event—it’s a new way to experience needlepoint.
We partner with local needlepoint shops, designers, and creative communities to bring these evenings to life—thoughtfully, locally, and with intention.
A Shared Experience, Brought to Life Together
Each Stitch Cinema event is shaped by the community around it.
From the shops that welcome new stitchers, to the designers who inspire them, these partnerships are what make each evening feel connected, creative, and distinctly local.
Who This Is For
We partner with:
- Local needlepoint shops
- Stitch groups and guilds
- Independent designers
- Creative community leaders and collaborators
Why Partner
Partnering with Florette Lane Stitch Cinema means:
- Introducing new audiences to needlepoint in a fresh, approachable way
- Creating meaningful, in-person experiences for your community
- Aligning your shop or brand with a design-forward, growing concept
- Being part of a curated series that celebrates the craft in a new light
For shops, Stitch Cinema is designed to complement - not replace - the in-store experience, creating a natural opportunity for customers to shop for projects they’re excited to stitch during the event.
How It Works
Each partnership is intentionally designed based on the market and the community. Details of the partnership for the event will be determined on a case by case basis.
Opportunities may include:
- Local promotion and co-marketing
- Thoughtful integration within the event experience
- Future hosting or expansion opportunities
This is just the beginning for partners interested in collaborating further on other initiatives, drops, and events.
Intrigued? Let's talk.
