Let’s be honest.

We’re all a little tired of the noise.

The scrolling. The constant notifications. The feeling that we’re always on - but rarely present.

And yet, there’s this quiet shift happening.

People are craving something slower.

Something tactile.

Something real.

Florette Lane exists for that moment.

Through needlepoint, a craft known to reduce stress, spark creativity, and invite focus, we’re creating experiences that bring people back to themselves… and to each other.

Not just products.

Not just projects.

Moments. Community. Connection.

....

WHAT WE’RE BUILDING

Florette Lane isn’t just a needlepoint company.

She’s a little experimental.

A little unexpected.

And very much about bringing people together.

We’re building:

  • immersive events
  • limited-edition drops
  • fun collabs with needlepoint shops and designers
  • thoughtfully designed kits and canvases
  • pop up shops
  • a growing creative community

Because this craft deserves a fresh perspective - one that feels as good as it looks.

MEET VONNE.

I’m a serial entrepreneur and a (recovering) entrepreneurship professor. I had built several companies long before I ever stepped into the classroom, but it was while teaching that I was introduced to redemptive entrepreneurship, and everything finally clicked.

It gave language to something I had been sensing for years: that business can be about more than growth - it can restore, dignify, and create space for people to pause, create, and reconnect with what matters.

So I started asking a different question: how should we build as entrepreneurs who care about human flourishing?

Florette Lane (started around my obsession with needlepoint and creating community) and Maison Florette (an artful tea brand rooted in ritual, human dignity, and meaningful work) are my answer to that question - ventures designed to invite people back into presence, to create beauty with their hands, and to experience the kind of connection and care that so often gets lost in a world that rarely pauses.

Because I believe business can do more than scale.

It can create beauty.

It can cultivate dignity.

It can bring us back together, despite our differences.

It can restore what’s been lost.

And that’s the kind of ventures I want to build - and the kind of world I hope we can create together.